Social media has become an indispensable component of customer service, setting a new standard for how businesses interact with their clients. Regardless of whether companies have fully embraced this practice, the expectation for social media engagement is growing. This trend is similar in the real estate industry, where social media is an invaluable asset for connecting with clients, showcasing properties, and building a strong brand presence.

The extensive reach of social platforms offers numerous opportunities for positive interactions, from searching for product information to making purchases and providing services. However, the same visibility also amplifies negative reviews, which can quickly gain traction and impact a business’s reputation. Therefore, this article will thoroughly analyze key customer expectations and propose effective strategies for businesses to leverage social media in customer service.