Vietnam’s economic landscape is rapidly evolving, and customer service is at the heart of this transformation. As the country continues to grow, the way businesses interact with customers is becoming increasingly important. Vietnam’s prospects for the next ten years remain promising because GDP growth is substantially likely to increase, with annual GDP growth of 2 to 7% predicted between 2023 and 2030. Customers are therefore growing more discerning and demanding. Businesses must continuously enhance service quality in the face of intense competitive pressure and rising customer expectations. Building customer experience strategies has been a top priority for 72% of firms in recent years, and this percentage has been continuously rising. The following section will delve deeper into how globalization is shaping customer service in Vietnam, particularly in the context of the country’s integration into the global economy.
